A R T I C L E S

The tourism and recreation industry is increasingly recognized as an important economic, environmental and social force that can bring both benefit and adversity. The business community and governments also know that the industry has had spectacular successes and colossal failures. A key element of a successful tourism industry is the ability to recognize and deal with change across a wide range of behavioral and technological factors and the way they interact. For the 21st Century, we will see major shifts in the leisure and tourism environment reflecting changing consumer values, political forces, and the explosive growth of information and other technologies. No aspect of the industry will remain untouched.